Which Price Is Right?

Especially in parallel with the development of technology, there are mobile applications developed by companies and applications that many consumers follow. There are price differences between these applications, as well as the prices shared on television screens, the fact that all the prices given on web pages are different from each other, and the price differences between each store in retail stores really confuse the consumer enough. The most confusion is between the pure gold price and the gram gold price. Many consumers often look at the pure gold price when getting prices from different platforms or television screens. When they try to buy 995 gold bars from a store or e-commerce based on this price, they are surprised when they encounter a different price. First of all, let‘s make an explanation on the following subject. Pure gold; is the base price of gold with a purity of 1000/1000. All calculations related to gold in jewelry are made based on this price. ‘‘This price is definitely not the price of 1 gr gold bars.‘‘ No matter what type of product it is during the purchase or sale of gold, the mathematical calculation must be made by first converting the products with different purities into pure gold, which is pure gold. Afterwards, labor and profit costs must be added to this price according to the characteristics of the product. 995/1000 purity mini bars are not pure gold but a finished product. In short, they have undergone a certain process and are produced for profit. These products have labor and packaging costs related to their production in refineries. For this reason, they should naturally be sold at a higher price than the price of pure gold. In addition, it is possible to encounter different prices depending on the medium we want to buy the same product. The same product can be priced at different prices in stores and e-commerce stores. In fact, a product that has a certain price in the store at the same workplace may be different in the e-commerce store. This is entirely formed by adding the mandatory costs in the sales channel to the price of the product. Although the seller company has a certain price on e-commerce platforms, the prices in return for the service offered by the marketplace that provides the service inevitably affect the prices. In addition, it should not be forgotten that the effortless delivery of the products to the consumer‘s home and the insured transportation service provided are costs. As a result, it would be wrong to evaluate a service only with the cost of gold. The comfort and convenience we receive with this product has to be reflected in the prices as an extra cost. Of course, the most important issue to remember is the brand value. Even if the product (gold) in the package is the same, it is very normal for the brand on it and the brand value of the seller company to be reflected in the prices.